Purveyors of what? This phrase just casually dropped into a conversation we were having around the store one day, and it took someone to interrupt and say, 'what was that phrase?' for us to even take notice of our new slogan. Just another day at the office...

These shirts have been in demand in the store all summer long, since we first printed them for the Canadian National Road Championships. We now have the remains of that first batch available to you online, just in time for the Holiday shopping season.

Some former La Bicicletta slogans over the years include:
• Perhaps the happiest place on Earth
• Excellence is our striving
• The bicycle shop of hopes & dreams
• Where pro riders would shop if they weren't sponsored
• Sporting Life
• Tomcat or killer whale? Have both

Get this cool shirts before we have another identity crisis.

These shirts fit like regular American Apparel-style t-shirts.