Brooks' new clothing line, bearing the name of its founder John Boultbee, builds on the company's heritage with the Criterion - perhaps the finest jacket ever created for cycling. Designed by Savile Row bespoke tailor Timothy Everest, the Criterion challenges the convention that waterproof cycling apparel must disregard aesthetic considerations. This jacket looks, and works brilliantly off the bike, but has many hidden features suitable for the contemporary, urban cyclist.

The outer surface uses Ventile, a waterproof and windproof treated woven cotton designed for English fighter pilots during the Second World War. Ventile is still popular among birdwatchers and naturalists because is produces almost no noise when in motion. Cyclists entering classrooms, movie theaters, or meetings behind schedule will appreciate this stealth feature. Its lining uses a moisture-resistant tweed from the famed Fox Brothers mill in western England. Among the host of other features are a fold-out seat panel (to protect your bum from a wet saddle), concealed key pocket, stormproof flap pockets, underarm vents to prevent overheating, a stand-up collar with buckle fastening, and discreet reflective details. Production of this jacket was limited to 1000 pieces worldwide, so yours will come with its own unique number on the inside label.