April 28, 2011
Toronto, Canada

La Bicicletta and Kempter Marketing are extremely proud to introduce the 2011 Eddy Merckx 30th Anniversary "Eddy's Bike", 2 of only 200 produced for the world. These bikes will be on show at La Bicicletta May 4th from 4-6pm. Eddy Merckx won an unpaealelled 525 races in his legendary career including all the spring classics, Tour De Fance, Giro, Vuelta and World Championships.

Merckx recently celebrated his 65th birthday and this extra special bike was created to mark the occasion. Each major race win (over 65 dates and locations) is hand painted onto the custom Lightweight carbon wheels. His Giro, Vuelta, Tour De France and World Championships are also hand painted onto the top tube along with Eddy's signature. Each bike is numbered and comes with a limited edition “Eddy's Art book”, a €795 book that depicts his greatest accomplishments as a racer.

This bike is finished with 62 Ton HM carbon fibre and boasts the highest stiffness-to-weight ratio currently in the world. This is a rare chance to glimpse an artful piece of cycle manufacturing history. MSRP is set at $22,000 CDN. Eddy Merckx staff will be on site to answer questions. Belgian beer, waffles, Domestique Espressos and of course Belgian chocolates will be on site for all to enjoy.