ASSOS is very much a future-oriented company, with their R&D, proprietary fabrics, and design principles. Their emphasis on research & development has many manifestations now taken for granted, such as the first Lycra shorts (‘76), the first sublimated cycling jersey (’80), and the first elastic short chamois (‘01). Never resting on their laurels, there is no other company remotely near them in consistently setting industry standards. At its heart a fabric company, ASSOS is famous for creating thousands of proprietary fabrics, but only releasing a fraction onto market. It’s not that the majority is bad, but rather they have set their own standard so high. Like all good design, when you wear ASSOS, all its built-in features don’t jump out at you, but instead simply work with your body, so the garment disappears from focus. There is so much intention, precision, and thoughtfulness in every ASSOS product, once you get used to wearing it, you won’t be able to image what you did before.

La Bicicletta is one of a handful of ASSOS Internet Dealers worldwide, which means we understand the value of the product, have been selling its products successfully, and dedicate important online space to the brand. You will always be able to find a complete collection to choose from with La Bicicletta.

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