Sugoi Performance Apparel

For over 20 years Sugoi has been outfitting hard-core endurance athletes with some of the best cycling apparel and accessories. Born and raised in Vancouver by a bike racer and a fashion student seeking a better chamois, Sugoi (‘incredible’ in Japanese) has flourished into being the clothing of choice for Ivan Basso’s Luquigas ProTour cycling team. Despite impressive growth in an increasingly outsourced industry, they remains proudly Canadian, with most of its product still made with passion and expertise in lower-mainland British Colombia. Sugoi’s commitment to designing innovative, outstanding apparel for everyday athletes or World Champions is as strong as ever, so try some on and start getting better results.

Sugoi: Facilitating incredible performance.